Archive for May, 2009

Dirty for Swain – a Dirty Campaign with Pure Intentions

May 28th, 2009

Dirty For Swain Video and Social Media Campaign

Sometimes we just need to get dirty, and what better way to do it than with a fun video and micro-site?

We’re excited to launch a video campaign supporting Christopher Swain, an Eco-Activist swimming 1000 miles down the Atlantic Coast to raise awareness for our earth’s troubled waterways.

The campaign is for and Timberland’s Earth Keeper Heroes initiative to be the vehicle for raising awareness for Change Agents making a difference in our world. Along with a video, we developed a micro-site that makes it easy for people to take action, through tweeting, sharing a link of Facebook or joining

So take a gander, send a tweet, share a pic or just tell your mom to watch. What will you do to get Dirty for Swain?

Dirty for Swain

UP + GAM in the news

May 8th, 2009

Urban Project and Giant Ant Media in the news! CHECK IT OUT