May 28th, 2009
Sometimes we just need to get dirty, and what better way to do it than with a fun video and micro-site?
We’re excited to launch DirtyforSwain.com a video campaign supporting Christopher Swain, an Eco-Activist swimming 1000 miles down the Atlantic Coast to raise awareness for our earth’s troubled waterways.
The campaign is for Changents.com and Timberland’s Earth Keeper Heroes initiative to be the vehicle for raising awareness for Change Agents making a difference in our world. Along with a video, we developed a micro-site that makes it easy for people to take action, through tweeting, sharing a link of Facebook or joining Changents.com.
So take a gander, send a tweet, share a pic or just tell your mom to watch. What will you do to get Dirty for Swain?