July 5th, 2009
When we started working with Keiki Inc in the winter—the new North American distributor of the MINUI HANDYSITT kids’ chair—we fell in like pretty much instantly. Not only are they vending a handsome product which we were able to get behind whole-heartedly, but the partners’ combined status as young dad + ex-interactive agency partner makes them pretty keen on edgy (potty) humour.
Balancing budgets and priorities, we settled on creating three videos for them that target their key markets—homes and restaurants. It was important to show the product’s opportunity as a modern styling decision as well as celebrating it’s obvious utility. After deciding to go the route of creating a suite of sales tools—rather than some of the more comedic, potentially shocking, concept work we did with them—we connected them with the great people at STRUTTA with the idea that an online contest would be a fine way to get young parents exchanging, and laughing together, over poop stories.
Adam at Keiki took it upon himself to style the CONTEST PAGE with the glossiest piece of feces any of us have seen in some time, busting down the barriers of “inappropriate” before anyone could even approach them. We hope that this is a sign of great contest to come. (Pssst, parents, the prizes are Handysitts.)
