June 30th, 2010
We’re currently working with FPInnovations (a membership-driven R&D organization that supports the BC forest products industry) to help them develop messaging on behalf of the industry that is effective, relevant, and engaging. The video below represents a “pilot”, of sorts, testing out the theme of Thank You, Wood . As part of the research phase of this project, they’re looking for feedback. So, bring it on!
Great visuals great camera work. I had to watch it a couple of times to determine if wood really brings out any emotion in me. I’m still not sure if I am emotionally tied to wood now and I’m not sure I need to be reminded that wood is a valuable renewable resource. Before seeing this vid wood never evoked emotion in me and I’m not sure I appreciate wood anymore having watched the clip. Personally I don’t relate the music track to wood, I get the tie in to the cello but for me it is a little too dramatic. But maybe having listened to The Roots (no ties to wood) latest release all morning has influenced my mood this morn.
It’s sweet and endearing. The possibilities seem endless with this theme. My only criticism is that in the first shot, the music room feels a little claustrophobic. But the tie-in to the cello is great, as well as the extension of the music throughout the piece.
The end was a suprise. I’d like a slower sentence: and…(insert pause) for coming back (emphasis).
I think some slow mo would help add emotion: whirlygigs and the like.
I get the cello… made from wood etc, but I didn’t get the comment about ‘being safe’ and I thought the modern image was brick not wood, so maybe something more obvious for modern. I also thought the girl at the the end that said ‘thank you for coming back’ was about to burst into tears. But I think I would remember that it was wood because it was a surprise at the end (I didn’t read the text before I watched the clip).
I find the video very strong. The music is lovely and evocative and to see the source makes it doubly good.
I was ready to watch a whole minute of the same style and content — characteristics of wood juxtaposed against each other.
One suggestion on the script: instead of ‘Thanks for going away. And for coming back.’ I think it’s better to say, ‘Thanks for going away lightly. And coming back strong.’
I know it doesn’t adhere to parallel structure but it’s different characters who say the lines so I don’t think it matters.
nice! like the music, like the idea.
I think the examples in the video were actually quite good. There are some obvious ones, and some that makes you think.
Although I do agree with some one that said the opening scene of the music room was not big enough or attention grabbing.
Agree with some of the others…a strong start, but the meaning of “thank you for being safe” fell a bit flat/the visuals didn’t seem to tie in to what the message is. The cramped music room didn’t bother me so much, but having it in a room that maybe had a bit more ‘wood’ to it (walls; ceiling; etc?) would lend it a bit more impact.