Posts for ‘Blog’
July 16th, 2010
We don’t often post much of our process… mostly because it’s often fairly chaotic. We’ve decided that it might be time to change. In that spirit, here’s a little kinetic type experiment that Shawn threw together for an upcoming project.
June 30th, 2010
We’re currently working with FPInnovations (a membership-driven R&D organization that supports the BC forest products industry) to help them develop messaging on behalf of the industry that is effective, relevant, and engaging. The video below represents a “pilot”, of sorts, testing out the theme of Thank You, Wood . As part of the research phase of this project, they’re looking for feedback. So, bring it on!
June 9th, 2010
Since sometime in February we’ve searched high and low, far and wide, for someone that would make the right addition to the studio. We were looking for someone that was unafraid to take on any design problem, someone that saw the tools as and end point rather than a starting point… basically, we wanted to clone Derek.
We’re excited to say that we found the guy. His name is Shawn Hight. Not only is he extremely pleasant, he has a fantastic portfolio under his belt for someone that is fresh out of Vancouver Film School. We were pretty sure that he’d be up for anything after seeing his final project (compilation below), which was a suite of media for a fictitious design company. He managed to cram cinematography, animation, stop-motion, typography, motion tracking, 3D, branding, rotoscoping, and illustration into the three short spots, which is… like… pretty much everything.
So, help us welcome Shawn! If you need us, we’ll be group hugging.
June 7th, 2010
Over the past few weeks, we’ve had an unexpected outpouring of love from our peers. We want to say a big THANK YOU to Rethink Canada, Applied Arts Magazine and Techvibes; it means the world to us!
May 31st, 2010
We recently had the pleasure of writing/directing/producing a television spot for Clearly Contacts’ (a Coastal Contacts brand). What made it more special was that the star of the commercial was [Vancouver icon] Trevor Linden.
The approach to the spot was grown up and informational with limited reference to Trevor’s hockey career. But, we also wanted to find a way to let Trevor have some fun and to leave some Easter eggs online for his adoring BC fans. With that in mind, we wrote a series of “behind the scenes” spots designed to poke fun at bad, pun-filled athlete endorsements.
The campaign helped spread the word about the simple fact that we all pay too much for eyewear, but it also allowed Clearly Contacts to flex their humour muscle and remind us why they were named in BC Business’ Top 20 Innovative Companies.
The “director” (who was being directed by Leah Nelson, as was the television spot) was played by Graeme Duffy, local improv actor. Not only is he hilarious, but his diminutive size next to Trevor made him perfect. What we didn’t expect was that Trevor would go toe-to-toe with Graeme in the improv ring, one-upping our scripted lines as he went. In fact, his acting was so good that Graham had to break character on a few occasions to see if Trevor was actually as uncomfortable as he seemed. Of course he wasn’t—he was just so “in character” that he had us all fooled, causing Leah to stop the filming and say “Ok stop. Who is acting right now?”. So, there you have it; Trevor Linden can act. What’s more, he was probably the most pleasant actor we’ve every had the opportunity to work with.
Stay tuned for more behind the scenes action in the Clearly Contacts YouTube stream, or on Twitter.
