Posts Tagged ‘Leah Nelson’

“Behind the Scenes” With Trevor Linden for Clearly Contacts.

May 31st, 2010

We recently had the pleasure of writing/directing/producing a television spot for Clearly Contacts’ (a Coastal Contacts brand). What made it more special was that the star of the commercial was [Vancouver icon] Trevor Linden.

The approach to the spot was grown up and informational with limited reference to Trevor’s hockey career. But, we also wanted to find a way to let Trevor have some fun and to leave some Easter eggs online for his adoring BC fans. With that in mind, we wrote a series of “behind the scenes” spots designed to poke fun at bad, pun-filled athlete endorsements.

The campaign helped spread the word about the simple fact that we all pay too much for eyewear, but it also allowed Clearly Contacts to flex their humour muscle and remind us why they were named in BC Business’ Top 20 Innovative Companies.

The “director” (who was being directed by Leah Nelson, as was the television spot) was played by Graeme Duffy, local improv actor. Not only is he hilarious, but his diminutive size next to Trevor made him perfect. What we didn’t expect was that Trevor would go toe-to-toe with Graeme in the improv ring, one-upping our scripted lines as he went. In fact, his acting was so good that Graham had to break character on a few occasions to see if Trevor was actually as uncomfortable as he seemed. Of course he wasn’t—he was just so “in character” that he had us all fooled, causing Leah to stop the filming and say “Ok stop. Who is acting right now?”. So, there you have it; Trevor Linden can act. What’s more, he was probably the most pleasant actor we’ve every had the opportunity to work with.

Stay tuned for more behind the scenes action in the Clearly Contacts YouTube stream, or on Twitter.

Good Ideas in Storytelling – Vancouver

June 23rd, 2009

Looking for Good Ideas? PSFK’s Good Ideas Salon has got them, and this time it’s special.

Giant Ant Media’s own Leah Nelson will be joined by Literary Legend Douglas Coupland and Braun Allison’s David Allison for PSFK’s Good Ideas in Storytelling, hosted by Work Space this Thursday, June 25th. (event info here)

Part of PSFK’s Good Ideas Salon, Good Ideas in Storytelling provides a venue to explore the topic of storytelling as it relates to the storyteller, the distribution of stories and how brands tell stories (phew, that’s a mouthful) . The line up of panelists is outstanding and will, without a doubt, lead to great conversations.

I was lucky enough to check out the last Good Ideas Salon and I can tell you first hand that it’s well worth the $25 price tag. Brett and Matt put on a great event, and the ample supply of beer and snacks led to some great networking.

If you’re interested in joining us, check get your tickets here (limited quantities obviously!)