Canadian Cancer Society
"Anne Had Cancer"
The Canadian Cancer Society approached us to produce a 30-second commercial for their Relay for Life event, Canada's largest cancer fundraiser, with the goal of motivating people to sign up for the Relay. In order to do this, we decided to create a very personal
message, one that connected the viewer to someone they know who has/has had cancer ("everyone has a connection to cancer"). We then created a bold, text-based animation, so that the viewer could easily grasp the message even if they weren't listening to the television.
