Canadian Payments Association
"Rebrand Case Study"
Seven25, a design and typography agency in Vancouver, brought us in to visualize the story of their re-brand for the Canadian Payments Association. With the tight turnaround in mind, we limited our pallette to handful of icons,
simple lines and text, and the pill-shaped component of their logo. The intent was to visualize the script in a mature, sober way that hinted at the high-tech evolution of the payments landscape.
