SFU
Canada's World Project
"I'm a Proud Canadian"
Canada's World, led by Simon Fraser University, is a collaboration between 15 universities and over 40 organizations with one major aim: to engage Canadians in a big conversation about our nation's role in the world.
They needed a way to distill this information and present it to a young audience. We decided that attaching concrete and memorable examples to their somewhat complex terminology, like Human Development and Gender Equality, would help make it stick.
