Dajoji
Promotional Video
Dajoji creates modern, sustainable chef coats built for movement. They also like the idea of knowing exactly where their food comes from and enjoy working with the farmers who grow their food. With this in mind, they thought "Why not carry these values over into the clothes we wear when we make that food?"
Dajoji needed a video that would highlight the coat's unique design, which is built for the often strenuous environment of the kitchen. So, what better way to prove the concept than to get the coat on some athletes and show how Dajoji coats can take the heat (and the movement).
