Dirty for Swain
Timberland Earthkeepers Micro-campaign
Timberland launched the Earthkeepers campaign with Changents.com for the second year in a row to support Earthkeeper heros around the globe. We worked on the 2008 campaign, and had a chance to kick things off for them in 2009. Dirtyforswain.com was built to turn a video into a micro campaign.
We helped to develop and manage Changents' Twitter presence, ran a blogger outreach campaign and landed Christopher Swain in 20 environmental blogs including Treehugger.com. We also built a custom site to pull feeds from Twitter and Flickr, allowing visitors to tweet from the site.
