Get Wood
Industry Messaging
"Two Tomatoes"
FPInnovations unites FERIC, Forintek, Paprican, and the Canadian Wood Fibre Centre of Natural Resources Canada, to create the world's largest private, not-for-profit forest research institute.
We worked with FPInnovations to develop pilot messaging for the BC forest products industry. The challenge was to reach a younger audience, and to shed light on some active environmental problem solving underway in the province's forest sector.
