Expedition Support Program

Client: Mountain Equipment Co-op
Agency: Giant Ant
Production: Giant Ant

Mountain Equipment Co-op is a retail co-operative that sells exclusively to members and is Canada's leading supplier of quality outdoor gear, clothing and camping equipment. We worked with MEC to make this spot to be aired at the

Banff Mountain Film Festival to promote their Expedition Support Program. With the venue in mind, we made the piece in with spirit of an animated film title sequence that touches on some of the epic adventure to be had!